William Guesdon

Data Science Portfolio

Hi I'm William, and I'm a Data Scientist. My portfolio focuses on interesting projects I've recently undertaken, with a strong emphasis on business impact. Please visit my Github & LinkedIn pages (or download my Resume) by using the links below!

36 minute read

Predicting Customer Loyalty Using ML

Our client, a grocery retailer, hired a market research consultancy to append market level customer loyalty information to the datab...

54 minute read

Customer Targeting Machine Learning Classification Python

Enhancing Targeting Accuracy Using ML

Our client, a grocery retailer, wants to utilise Machine Learning to reduce mailing costs, and improve ROI! Table of contents 0...

12 minute read

PCA Machine Learning Python

Compressing Feature Space For Classification Using PCA

In this project we use Principal Component Analysis (PCA) to compress 100 unlabelled, sparse features into a more manageable number ...

14 minute read

Customer Segmentation Machine Learning Clustering Python

The "You Are What You Eat" Customer Segmentation

In this project we use k-means clustering to segment up the customer base in order to increase business understanding, and to enhanc...